Our Story
The Problem: As a specialist musculoskeletal physiotherapist (Callum) and registered nurse (Lauren), we realised there aren't enough hours in the day to help the thousands of people suffering from sitting-related pain.
The Reality Check: The average person sits 6-8 hours daily, that's 2,080 hours per year or 30-35% of their waking life. We watched post-partum mothers struggle with tailbone pain, desk workers develop chronic back issues, and people lose mobility from poor sitting habits.
Research shows the Average Adult Spends 6-8 hours sitting daily- that's roughly 30-35% of their waking life.
“Our Solution: Instead of waiting until sitting becomes uncomfortable, we’ve designed cushions that elevate your seating experience from day one. Ergonomic and physiotherapist-inspired, they provide supportive comfort that works with your natural posture—every time you sit.”
Because if we can improve how people spend 30% of their day, we can help them live their best life during the other 70%.
Our Mission
To transform the way people sit, so they can thrive in the rest of their lives.
We believe that better sitting = better living.
What Makes Us Different:
- Designed by Physiotherapist and Nurse (12+ years combined experience)
- Focus on support and comfort to promote healthy posture habits
- Inspired by physiotherapy principles - to work with your spine’s natural curves
Our Vision
We're building more than a cushion company—we're leading a revolution in how people sit. Our mission extends beyond products: partnering with health professionals, advancing ergonomic innovation, and empowering people to upgrade their sitting experience.
Consider this: if 8 hours of poor sitting leaves you exhausted and unfocused, imagine the energy and clarity that comes from 8 hours of proper ergonomic support.
We're here to help you sit smarter, feel better, and unlock your full potential.